New franchise approach by DOCA

DOCA is a Greek fashion company that has been active in the women's fashion industry since 1989. Its name is synonymous with quality, modern design and "value for money".

The complete collections presented each season are based 100% on research in world-known sources of information, study and design of the products by the specialized design department, which is housed in the company's headquarters in Thessaloniki.

The company now has 34 stores in Greece and abroad, 15 of which operate with the franchising method.

Concept:

DOCA, in 2008, started to create partnerships with the franchising method. Each franchise store is treated like a company’s store as it is provided with initial training on products and sales methods, a detailed explanation of the common electronic ERP program and visual & merchandising support. Clearly, the company carries out nationwide campaigns every season in all media (TV, radio, social media), which strengthens its brand name and contributes to the ever-greater awareness of its stores and products.

The general concept of a DOCA store is to have a space of more than 80 sq.m. (ideally 110-130 sq.m. in a larger city) in a central shopping street of a city, where there is not already a DOCA store. The products are available at competitive prices and their design is modern based on the needs of consumers. The desired feeling promoted by DOCA is a pleasant and welcoming space full of fashion products for every woman.

Company history:

1989 The DOCA company is established in Thessaloniki

1996 Creation of a showroom in Athens

1998 Expansion of business activity in European markets

2004 Company’s transfer to the new privately owned facilities in Oreokastro, Thessaloniki

2006 The first DOCA corporate store opens in Thessaloniki

2008 Creation of the first Franchise store in Karditsa

2011 Creation of the first complete collection (bags, clothes, shoes, wallets and accessories) //Creation of the online store www.docaofficial.com

2024 The company now has 34 stores (19 corporate and 15 franchise) in Greece and abroad

General/Financial terms:

Contract duration:                5 years +

Store size:                             over 80 sq.m.

Store construction cost:     depends on the state of the store

Equipment costs:                 from €250/sq.m.

Initial Order:                         €15000-20000

Entry fees:                            €3000

Royalties:                              0.6% on sales

Merchandise for sale:          100% DOCA merchandise

Advertising participation:   There is no participation of the franchisee in the nationwide actions of the company

Ways of commercial cooperation:

A) MERCHANDISE PURCHASE

MERCHANDISE SELECTION: 75-80% of product references per season

INITIAL ORDER: €15,000-20,000

DISCOUNT: 15% on wholesale prices

PAYMENT: Cash before loading the merchandise

Β) CONSIGNMENT

SELECTION AND INITIAL QUANTITY OF MERCHANDISE: Provided by the company

PAYMENT: Weekly payment of 60% of last week's sold merchandise

RETURNS: Merchandise returns at the end of each season

GUARANTEE: Bank letter of guarantee

INSURANCE: Store insurance required

C) PURCHASE OF GOODS WITH POSSIBILITY OF RETURNS

MERCHANDISE SELECTION: 75-80% of product references per season

INITIAL ORDER: €15,000-20,000

DISCOUNT: 5% on wholesale prices

PAYMENT: Cash before loading the merchandise

RETURNS: Merchandise returns equal to 10% of the amount of merchandise purchased per season

Information:

Company stores: 19

Franchise stores: 15

Total Stores: 34

Start of Activity / Start of franchising: 1989 / 2008

Origin: Greece

Franchisee experience: Not necessary

Franchisee self-employment: Not necessary

Franchise contract: 5 years with possibility of renewal

Franchisee exclusivity in their city : 100%

Display of DOCA merchandise in the franchisee's e-shop : Not applicable

Creation of separate social media profiles: It is up to the franchisee

Company name: Kosmomoda S.A.

Headquarters: Egnatia & Symmachiki Street, Oreokastro, Thessaloniki, 57013

Tel: 00302310695950

Fax: 00302310695954

Email: order@doca.gr

Website: www.docaofficial.com

Development Manager: Chatzifotiadis Pantelis

Franchise Package:

DOCA supports the efforts of new or existing entrepreneurs and that is why it has renewed the terms of the franchise cooperation.

Overall, the details of the agreement are as follows:

  • Use of a Greek brand name, recognizable and established in the field of women's fashion for 35 years
  • Study of the area/city and company’s contribution to find the appropriate store
  • Study and design of the store by a DOCA partner architect at the company's expense
  • Training on products’ types and on ways of selling and promoting them
  • Daily communication with a manager at the central facilities for information and continuous supply of the store
  • Training on the ERP system – computerized support in store’s operation
  • Support on Visual & Merchandising issues – frequent visits to remodel and refresh the store
  • Continuous communication for promotional and marketing actions

Franchise partners interviews

DOCA SHOP EGALEO

DOCA SHOP KARDITSA

DOCA SHOP SERRES

DOCA SHOP PATRA

DOCA SHOP RETHIMNO

Product added to wishlist

SUBSCRIBE NOW TO OUR NEWSLETTER

STAY UP TO DAY WITH THE
LATEST NEWS
ABOUT FASHION &
OUR OFFERS